INTRODUCTION:
The fastest and most effective way to advertise your product or service is through text messages. Mobile advertising is the biggest business opportunity now that needs to be tapped here in Nigeria. The potential of this mode of advertising and marketing is growing as GSM subscribers are growing each day. Now we over 50million GSM users in Nigeria.
HOW WEB SMS WORKS
GSM gateway technology is incorporated into a customized website which enables users to send bulk messages at a click of a mouse. You can also store GSM numbers in phonebooks online, Customers names and other relevant information in a database. You can send messages to over 1,000 numbers at a time and the message delivered instantly. The charges could be as low as 3 naira per message. Companies like the banks have incorporate this SMS gateway into their system
Customized Bulk SMS is a message(i.e 160 characters or letters) that bears the name of any company or individual as a sender and could be sent to millions or more at once.Example of such messages is those messages sent to your either by your mobile operator or Bank to notify you something or information.GTbank do send such message to their client regularly via phones
HOW TO MAKE MONEY IN WEB SMS BUSINESS
Like I mentioned earlier, mobile advertisement is a big business with great potentials. You will make huge amount of money in it as a reseller or as a representative of a web SMS development company abroad.
As a reseller you will have a customized website with your own domain name or name of business for selling SMS to your customers. As a representative you will be the link between the company and resellers here in Nigeria.
In each case, the company will give you FREE training on how to set up the website, how to manage your clients and the marketing aspect of the business.
You will make good money either as a reseller or a representative of the company. You can make over 150,000 naira monthly selling SMS advertisement.
YOUR CUSTOMERS AND THE MARKETING
Your customers are not limited; they are the banks, churches, companies, organizations, clubs, schools, etc.Use Internet marketing strategies and offline methods to advertise this business.
HOW TO START
I know you by now you will be asking the question, how do I start? How much do I need to start this business? You can decide to be a reseller of web SMS or a representative or agent as I explained earlier. Okay I will try to give an explanation on how text messaging works.
The first thing is that you will all agree with me that Nigeria has a
about 30 million gsm users as at now.
What this means is that gsm is a better form of advertising and reaching out
to people in a big way.Another thing is that unlike the email, people get to read
their texts immediately their phone alerts them.
That is number one.Number 2 is that a lot of people like pastors,businessmen,
people who are having programmes like weddings,birthdays,burials are looking
for a way of saying thank you to these people or inviting people to their
occasions.
You would agree with me that just like you build an opt in mail of
customers on the internet,you could also start building a list of subscribers
with their phone numbers.What this means is that anytime you have a new
product or seminar , you could easily text your subscribers.
The last thing is that the internet has provided a means of sending bulk
text messages up to 1,000,000 at the click of a mouse.
There are other things you will still have to learn along the way like
Art of negotiating your deal
How to persuade and get customers
How to compose text messages
How to collect phone numbers
How to get a huge market
BULK SMS & SMS MARKETING
Large amount of SMS messages sent at the same time is referred to as bulk SMS. Using desktop application, you can reach your large audiences, groups or individuals almost instantly via your internet connected computer. SMS is the only medium that enables almost instantaneous notification of a targeted group of people, regardless of their location! Bulk SMS application could be deployed for:
*Wedding Invitation
*Birthday Invitation
*Meeting Notification
*Political Awareness/ Campaign
*Special Seasons Greetings
SMS Marketing is the use of SMS medium as a communication channel between brands and end users that guarantees direct interaction with users. Its a cost effective advertising strategy with a unique, thought streamlining selling point, as the readers, though, forced to read the message, eventually finds the words sinking into their mind sub-consciously. These striking benefits among others distinguish SMS Marketing from other form of marketing:
*Personal- Its an effective direct communication to the individual
*Cost Effective- Significantly cheaper than other media
*High Reach- 25% response rate at first contact and up to 45% with multiple contact
*Viral- Research reveals that those who get the message often ask others about it and by that, the message spreads
*Prompt Delivery- Anytime / Anywhere, the message gets there instantly
*Reference- Messages can be stored and referred later
SMS Marketing application could be deployed for:
*Product Launch
*Sales Promotion
*Brand Awareness
*Event Promotion
*Market Research
*Advert Based Promotion
*Mobile Coupon
www.fastsmsnigeria.com
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